AMAZON CASE STUDY : The Case Study is part of the coursepack at Harvard Business Publishing website $($link provided in the syllabus$)$

Enables a thorough analysis of the Amazon.comLinks to an external site. business model and its evolution from $1994$ to $2001.$ The case ends with the company poised on the brink of bankruptcy, and enables discussion of how to turnaround the company and leverage proprietary assets. $1.$ On a scale of $1($Very Poor$)$ to $5($Excellent$),$ how would you rate Jeff Bezos as an entrepreneur; as a technologist; and as an operating manager? Substantiate your answer with your rationale.

$2.$ Trace the evolution of the Amazon.com business from the company$$s launch in $1995$ to the dot.com collapse in $2000.$ How did the company$$s strategy change over time to focus on technology? How did capabilities evolve? What value did the company deliver to all stakeholders?

$3.$ Do you agree with the decision to pursue the Toys $$R$$ Us deal? Why did the company do the deal? Should they do more like this? What impact does the Toys $$R$$ Us deal have on Amazon.com$$s business model in early $2000?$

$4.$ As a member of the Amazon.com board of directors in early $2001,$ what challenges did the company face and what actions would you take to address them? Please provide Introduction and conclusion aswell.