AMAZON CASE STUDY : The Case Study is part of the coursepack at Harvard Business Publishing website

$($

link provided in the syllabus

$)$

Enables a thorough analysis of the Amazon.comLinks to an external site. business model and its evolution from

$1$

$9$

$9$

$4$

$$to

$2$

$0$

$0$

$1$

$.$

$$The case ends with the company poised on the brink of bankruptcy, and enables discussion of how to turnaround the company and leverage proprietary assets.

$1$

$.$

$$On a scale of

$$

$1$

$$

$($

Very Poor

$)$

$$to

$$

$5$

$$

$($

Excellent

$)$

$,$

$$how would you rate Jeff Bezos as an entrepreneur; as a technologist; and as an operating manager? Substantiate your answer with your rationale.