Amazon CEO Jeff Bezos is always looking at the next big thing when it comes to making his

company one of the most innovative logistics providers in the world. From investing in private

fleets of trucks and branded aircraft, to drone deliveries and floating warehouses, Amazon is

constantly seeking ways to become more efficient and meet the customer$$s needs. With the

launch of Relay, Amazon is trying to make deliveries to its own warehouses and facilities more

efficient, which can speed up the final delivery of items. Even if Relay does not scale or

become the norm for how Amazon handles internal deliveries, it is the first logical step in

creating a digital freight matching marketplace. While Relay might be an honest attempt to

streamline internal processes, it also might just be a means to an end when it comes to building

a robust trucking app.

$1\mathrm{.}1$ Comment on Amazon$$s change enabling strategy.