Question: AMAZON company scanning analysis. Are there any changes taking place in the macro-environment that might have a positive or negative impact on the industry in

AMAZON company scanning analysis.

Are there any changes taking place in the macro-environment that might have a positive or negative impact on the industry in which your chosen company is based?

Apply what you think is the best environmental scanning technique applicable to identify which factors may be most important in your industry.

What will be the effect on your industry?

How dynamic is the industry in which your chosen company is based? Is there evidence that the industry structure is reshaping competition, or has done so recently?

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