Amazon Company:

Write a business analysis that includes:

• Explain the generic business strategies for the company. Include cost, differentiation, and focus or hybrid information.
• Analyze the business strategy the company uses in its marketplace approach. Provide examples of how the strategy is used to position the company in a competitive environment.
• Analyze the companys business model.
  • What are the core products?
  • How does the organization make money?
  • What is the customer value proposition?
  • What is the profit proposition?
• Analyze the corporate strategy of the company. Include the product, geographical, and vertical scope in which it operates.
  • Has the company expanded from its original product line or field of operation?
  • Does the company own vertically related activities along the value chain for its products?
• Analyze the overall corporate structure and key management systems.
  • Does the company employ diversification, vertical integration, or globalization?
  • Are global alliances part of the corporate strategy?
• Analyze the strategic fit between the business and corporate strategies of the company.