Amazon$-$ Facing Low Customer Satisfaction in Singapore Team Case Study Instructions

How can Amazon enhance its performance in customer satisfaction?

To gain deeper insights into the factors influencing Amazon's performance, it is crucial to

identify the key drivers affecting customer satisfaction. Employ multiple linear

regression, with 'Customer Satisfaction' designated as the dependent variable, to

achieve this analysis.

Teams should experiment with a few combinations, typically $2$ to $3,$ of explanatory

variables to arrive at their ultimate model. In the process, focus on variables that are

statistically significant, indicated by a p$-$value $<\mathrm{.}05.$

In the final report, provide both the statistical regression analysis table of the final model

chosen and provide a comprehensive written explanation of the findings, emphasizing

the reasoning behind the selection of the chosen model