Amazon has a competing software called Pinpoint, but an internal review of the product in August concluded that its brand was weak and the service was too difficult to use in order to catch up with its competitors, the Pinpoint tear suggested making acquisitions The acquisition idea reflects a bigger challenge facing the Amaron Web Services cloud business. While AWS is a leader in the cloud infrastructure market, it has largely failed to gain share in the massive business applications field, broadly called software as a service. In a recent survey of this sector by Synergy Research Group five companies - Microsoft, Salesforce, Adobe, Oracle, and SAP - counted for Sork of the market. Awstailed to track the top 20 Current and former employees who spoke to Insider pointed to a number of different reasons for AWS's struggle in the lucrative 5335 market. One of the reasons they died was the company's unwillingness to buy other companies, a decidedly different approach from that of Amazon's biggest software competitors. (Adapted from Kim 20211 Which is NOT a proper reason for AWS to engage in acquisitions Increase Diversification Develop New Capabilities Lower O Increased to Market Seven years after entering Brazil, Amaron is still battling to gain traction. With only two distribution centers and a more limited selection than Brazilian players, Arnaron cant compete head to head against a handful of local competitors, such as Mercado Libre Inc. and Magazine Luiza SA with extensive delivery networks, strong brands and a deep understanding of Brazilian shoppers The main local players rely on their own brick-and-morta operations and have converted sections of their stores into pickup centers for online orders. Magarine Luiza has more than 1,000 locations across the country where shoppers can pick up products purchased on the website. For Frederico Traiano, Magazine Luiza's CEO, those outlets form the backbone of his digital strategy. putting Inventory closer to consumers and cutting the cost of storage and order processing Trajano said fulfillment consumes up to 15 percent of Brazilian e-commerce revenue.compared to as little as percent in the United States, due to Brazil's lousy Infrastructure, high borrowing costs and lower levels of automation To compete Amaron has chosen instead to lure customers with Prime, which offers subscribers free shipping music, movies and games. Earlier this month Amaron also announced it would start selling gadgets powered by the Alexa digital assistant, which has been tailored for Portuguese speakers and can sing soccer team anthems. The betis that Brarians get addicted to Alex and Prime's entertainment offerings so tweaked for local contumption they start shopping on Amazon too Amazon is counting on its International operations, which last year generated 28% of revenue to help offset slowing sales growth in its home market on Thursday the company posted its first year over year quarterly profit decline since early 2017 ter acknowledging that it was spending more than expected on an ambitious effort to speed up deliveries adapted from Moura, 2019 and Haynes, 2010 . From the passage, which international expansion benefit attracts Amazon to Brazil gain access to new consumers exterda product's life cycle access location advantages opportunities to integrate operations on a global scale