Question: Amazon is continuously looking for new markets to exploit. As CEO Bezos addresses the strategic opportunity of delivering streaming video, he calls on you for

Amazon is continuously looking for new markets to exploit. As CEO Bezos addresses the strategic opportunity of delivering streaming video, he calls on you for advice. Amazons presence and technology are already established in this market. But what decision error and traps might cause him to make the wrong decisions regarding Amazons future moves, and why? What can he do to best avoid these?

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