Question: Read the case study Amazon.com: One E-store to Rule Them All . 1. In what ways does CEO Jeff Bezoss decisions to develop and deliver

Read the case study Amazon.com: One E-store to Rule Them All .

1. In what ways does CEO Jeff Bezoss decisions to develop and deliver the Kindle, Amazon Prime, and Amazons web service lines show systematic and intuitive thinking?

2. How do you describe the competitive risk in Amazons environment as other retailers, including Walmart and Apple, strengthen their online offerings?

3. Amazon is continuously looking for new markets to exploit. As Bezos addresses the strategic opportunity of streaming video, he calls on you for advice on gaining more customers from the younger generations. Amazons presence and technology are well established, but Bezos sees a lot of untapped potential in this market. What decision error and traps might cause him to make the wrong decisions regarding Amazons future moves in this regard, and why? What can he do to avoid these mistakes?

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