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D E G Click The Blue Rattan Belew to Navigate Part 1 Muret Strengths Weaknes Threats CPM BCG Matrix HO E Matra SPACE Maria Perceptual Maps GRAND SWOT QSPM Welcome to the Free Excel Student Template Version 16.0 Dear Student By using this Template, you hereby agree to the Copyright terms and conditions. This Template should save you considerable time and allow for your presentation to be mere professional Do not mistake this Template for doing all of the work. Your assignment is to analyze and present strategies for the next three years. You will will need to do the research and enter key internal and external information into the Template. The Template does not gather or prioritise information. It does however sumilate information you enter in a professional way and does many calculations for you once that critical information is entered. Refer to the David & David textbook for conceptual guidelines for developing all matrices and analyses included in this Template Best of luck with your project Instructions for Using the Template Please read all Template instructions below carefully before you start cach new section of this Template. Only type in the green berol Refer to the David & David textbook for conceptual guidelines for every matrix and analysis in this Template 10 This Template is organized into three primary parts Part 1, Part II, and the respective data output pages for your respective matrices. All data entered will be red into Parti or Par 11 Part I consists of data entry in developing matrices, where Part Il consists of data entry for your financial information, including ratio financial statements, and projected financial statements Blue buttons are provided for navigating within and to Part 1 yellow buttons are for navigating within and to Part II orange buttons are for navigating to the respective matrices and pink buttons are for navigating to your financial output table. The navigation buttons along the top of art and Purt il may not be vible for Apple users but all other features should work without any problems 11 12 Strength and Weaknesses 13 14 Enter into the Template exactly 10 strengths and 10 weaknesses, no more and no less. Your factors should be detailed and actionable rather than vague. For example, the strength: "Sales up nicely" is too vague and not actionable:"Sales were up 15% on women's apparel in China during 2015 is stated for better, always be thinking in terms of divisions when writing strengths and weaknesses. Note women's apparel could be a division for Nike. All divisions do not need to be treated equally, allow more coverage for divisions with more revenue and the most pertinent to your strategic plan. 16 Weights reveal how important factor is to being successful in the industry. All weights are industry-based. A factor of 0.10 for example is 5 times more important than a factor of 0.02 for being successful in the industry. Do not be afraid to include factors with lower weights though. To have a factor make your top 10 lint (10 strengths for example out of the 100x the firm likely has), justifies it importance, yet it will may be relatively a lot less important to the industry than others factors you include Abe, be mindful with respect to what industry your firm operates. A moderate priced casual hamburger restaurant may have more in common with a moderate priced chicken restaurant than with McDonalds Automatically considering McDonalds, Burger King and Wendy's as the industry just because they all sell hamburgers may not be appropriate, Here, casual moderated priced restaurants may serve better as the industry. After entering in the weights, check to make sure the sum of your weight equals to for your internal factors. Also, arrange your strength with highly weighted factors listed first arrange your Weakneel with highly weighted factors listed first Perceptual Map SPACE GIE COM BCG Cll The Wine uttan Melawe Navigate Part 1 More Elity Strengths Wekasse Theats DCG Matrix E Matra SPACE Matrix HOME Perceptual Map GRAND SWOT QSPM Strengths and Weaknesses 4 Enter into the Template exactly 10 strengths and 10 weakne, ne more and the less. Your factors should be detailed motionable rather than vw Porcuample strength Sales up nicely" is too vague and not actionable: "Sales were up 15% en women's Apparel in China during 2015 is stated fu better Always be ning tema of divens when writing strength and weaknesses Nete women's apparel could be division for Nike All divisions do not need to be treated equally allow mete coverage for divisions with more revenue and those on pertinent to your strepe plan 15 26 Weights reveal how important factor is to being succesful in the industry. All weights are industry-band. A face of o.10 for example times more importanta factor of 0.02 for being useful in the industry. Do not be afraid to include factors with lower weightthewith To have a factor make your top 10 l (10dmg example out of the 100s the firm likely has justifies its importance, yet still may be relatively a lot lest important to the industry than others for you wchodie Abela mindful with respect to what industry your firm operaties A moderat price casal hamburger restautust may beve more common with a moderate priced chicken restaurant than with McDonalda. Automatically considering McDonalds, Barger King and Wendy's as the indum just heuse they all well humbes may not be appropriate, Here, casual moderated priced restaurants may werve better as the industry. After entering in the weight check to make them of your weg equals 10 for your internal factors. Also, arrange your strengths with highly weighed factors listed first range your Weaknesses with highly weighted conlisted fiert 17 18 In contrast to weights that are industry-based ratings are company bad and reveal how well your firm perfoming Use the edghemeen below for at Matrix. If you strength are being tot de betwee the went on the 20 21 22 23 24 25 26 1 - major weaknes 2-minor wance 3 = "nor strength 4-major strength View IFE Matri Weigle Rating Strength GR SPACE A Porcoptual Map BCG CPM A EFE IFE PARTI PARTI BLUME E Matrix SPACE Matrix Perceptual Maps GRAND SWOT QSPM 36 Weakne 39 401 41 Weight Rating 47 49 10 50 View TFE Matrix Total Weight (Must Equal 1.00) 0.00 51 52 53 54 55 Opportunities and Threats 56 Enter into this Template exactly 10 opportunities and 10threats, ne more of Your factors should be detailed and actionable rather than ere. Keep in mind both opportunities and threats should be external in nature. Ask yourself Does firm have control over this factor If the answer is yes, then it cannot be an opportunity or that For example, as a clothing retailer you may have an opportunity to art selling clothes in China. This is not an opportunity for two reason 1) the firm has internal centre over doing business in China, and 2) the statement is a strategy. The underlying opportunity may be "Women in China spent 20% more on athletic Xpparel in 2018. Note bow this opportunity is specific, actionable divisional, and external (we cannot control the culture or demand for female athletic apparel All divisions do not need to be treated equally, allow more coverage for divisions with more revenue and those most pertinent to your triplan 52 58 2 Weights reveal how important factor is to being succesful in the industry. Read over the 12 tip under strength and weakness above since the same logic applies for the external factors. Aner entering in the weights, check to make sure your sum of weight equals 1.0 for all 20 extemal factors List action according with highest weight items first 59 60 Ratings again are company-based and reflect bow well the firm is adding the particular factor. Use the coding scheme given below for rating in an EFE Matrix. If you opportunities are being cut off, amply dong your curar between the two rowumbers on the left to widen the rew 61 SPACE BCG AIE CPM EFE Perceptual PART II IFE A PARTI Review View Tell me lb A A a. Ar Pante BT 2 = = = 29 Wrap Text Merge Center $ % 91-98 Conditional Formas Formatting as Tab A1 x fx D E G Click The Beate Mate Navigate Part Merely Strength Weal Threat CPM SCG Matrie Mat HOM SPACE M Perceptual Map GRAND SWOT OSIM 1 - company's response to the external factor a pear 2 company's response to the external factors sverige 3 company's response to the external factor is above average" 4 company's response to the extem femper View E.W. Matrix 63 64 65 66 67 68 69 70 71 72 73 74 Opportunities Welch Rain 79 10 Weight Threat 10 View EFE Matrix Tetal Weight (Manual 1.00 Home Insert Draw Page Layout Formulas Data Review View Tell me tha AN HT a. -EE 65 OF wie A1 Oxfor A 6 1 O HOME FACEM M View Tel We Competitive Profile Matrix (CPM) Top NA MO OM www w www + 100 AM www WC 10 100 100 14 Me ARON DO NOT AT SAME MATATANDMADE A COM weight 100 ht DE 1 1 - View CPM 13 IS 11- FI Popular GRAND war EFE 0 CPM 000 PARE PART Adre Home Intet Draw Page Layout Formas Data Review . - . Pete A1 Axle RE or HOME. SEM 1 101 ED 111 1 Ti 10 110 1 CE Boston Consulting Group (BCG) Matrix 11 PIT BE TI Click The Blue Buttons Below to Navigate Part 1 More Emciently Oppus Threats Strengths Weaknesses CPM BCGM E Matrix SPACE Matrix Perceptual Maps GRAND SWOT QSPI Boston Consulting Group (BCG) Matrix 1 This Template allows for up to 5 divisions. If your company has more than 5 divisions, combine the divisions with the least amount of revenue into division and mention the adjustment to the class during your presentation, or simply focus on the 5 divisions your 3-year plan centers around, check with your professor de your firm Form 10 or Anoun Repeat find divisional information, and those documents of your rivale It is excellent to develop a BOG/IE by geographic region and construct another one by product (if you have data) 2 In each division, enter a name, followed by the dollar amount in revenues for that division. Do not include M OF B for millions or billions, but do drop off eros. For example, for $100,000,000, you could enter 100,000 or 100 juube consistent 3 After completing Step 2 in developing a BCG, enter in the dollar amount in revenues for the top rival firm for each division Note, the top rival may be you and in this situation enter in your company's revenue for that division. Also, note the top rival may be different for different divisions. For example, if your firm is Avon, Avon's top rival in its lipstick division may be Revlon, but for nail polish, the top rival in the industry may be L'Oreal, and in makeup, Avon may be the market leader. There is no need to label the top rival by name, but you could mention in class as part of your prestation Be sure to enter in all numbers in the same s format you used in Step 2 above. If you do not have perfect applies to apple comparison, (posibly a rival firm combines lipstick and makeup, where your firm separate the two the estimate you can and make note in your presentation Finally, enter in the industry growth rate (GR) for each division Generally. Making the top 2 or 3 rivals for each division (along with your firm), adding their numbers together for the current year and the previous year and using the equation (Current Year - Previous Year) / Previous Year is sufficient to estimate guess of the industry growth rate. This is because generally the top 3 players dominate an industry. Note, using this process also weights larger firma mote, which is exactly what you desire. Do not use total revenues, instead, use divisional revenues Division industry growth rates (GR) must be between -0.20 and 0.20 Ifoutside these ranges, simply 0.20 or 0.20 and mention during your presentation FyErything is calculated and positioned for you (Other than Industry Growth Rate in Step 4) including the Relative Market diers to show profit. You may wish to W CPM BCGM HOME SPACE M SWOT OM mey bent betale privity may be. 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Oslate ELEE pe Carter $%% Conditional Format Call Format X fc A 0 aco Maria HOME SPACEM GRAND SWOT OSIM Post Post 7 ) Negative The Name Oy Medal Pusti (ET) os talin dia 05 10 11 1 14 Miri SPACE GRAND Porceptual Map SWOT CO 8 CPM EFE PARTI PART G Click The Blue Batanews Navigate Part Mereth Strength West Threats IL Matrie CPM BCG Metro SPACE Matris Peromptual Maps HOME GRAND SWOT He of intry Muk GSAM 1 10 211 2.12 213 214 215 216 212 Competitive Position (CP) Market 21 Comer Loyalty Techselnew Control me thappen and Diusura Stability Position (SP) Rule of ladin Technological Change Pelasticity of Demand Competitive Bartles tantry Muri 219 220 221 222 223 224 225 226 227 228 229 230 221 212 233 2.14 2215 36 237 230 230 2 AD 261 Veure Yeur Y im Email The SP Gallery 243 IFE A PARTI A PARTI EFE SPACE A CPM BCG GRAND Purcelul Map Cliek The Name Bebe Part More Melly Threat CPM BCG Matri HOME SPACE M Perceptual Mas GRAND SWOT CSPM 251 252 253 254 SPACE Perceptual Map 256 257 250 In this Template Perceptual Map. ye may include for up to 10 product categories Enteria the X axis and Yaris dimensions. For example, if developing a map for free foods your old range from low calorie to high calorie, while they are from low coso high.com Perceptual Map 259 260 Enter in the products you wish to compare up to 10) in the example, the products would be different brune offre food available for purchase Aber die produits, we cachache na wale wc low exhore would even of 1 or 2 und www mely high code receive 261 262 To enhance this analysis, you could mentally drew a line for two lines of best through produced and Identity long the line that do not have in this example) frozen food product near the line. In this may blank areas of the map are typeally the most advantageous for new production Any products that fall wellsbeveer below the le, may be over or under serving customers and should be asumined clowly. Do not blindly follow this role of thumb however since for example, a very expensive product may be well off de projected best fit line and serve its small customer be quite well You may with this Template wish to develop everal pereptual maps changing your X and Y dimensione. 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