company is shein

b. Apply VRIO Framework - table c. Value Chain Analysis - table d. IFAS Table - create an IFAS table 5. Write down the analysis of this part in your own words - combine your insights/analysis from section 3 and 4 and present major insights which should describe the magnitude of the competition in the industry. And also, how your firm intends to deal with this - Extremely important 6. Analytical summary with your suggestions of a. What are the problem areas - if any b. what are the opportunities - if any c. What is the strategic approach d. What to do next? Outline the strategy This is mid-way between the first and the second parts of the project. Section 5&6 can be written in combined form as well. SECOND PART Strategic Phase 2: Strategy Formulation 7. Corporate level Strategy a. Re-defining the Mission of the company b. Setting new goals and objectives if needed c. Analyzing the Directional Strategies of the company d. Analyzing the Portfolio strategy e. Analyzing the Parenting fit Matrix for the company OR 8. Business level Strategy a. Analyzing the current business level strategy of the company and reformulating them if judged necessary b. Cost Leadership, Differentiation, or Focus strategies OR 9. Formulating functional level strategies a. Creating Fit between Business level strategies and functional level strategies Depending on your company's situation, there can be a combination of two strategies also. Strategic Phase 3: Strategy Implementation 10. Implementing and executing Strategies a. Culture and organizational structure for implementation b. Programs and policies of the company to execute the strategies c. Analyze and device an appropriate Organizational structure and culture for the execution. Strategic Phase 4: Control and Evaluation a. Give some suggestions in this part related to control and evaluation to measure the performance of the company. CONCLUSION of the report References Appendices What kind of companies you should not choose? - No monopoly company (Etisalat and du, Etihad and Emirates, McDonald's and its competitors, Coca cola and Pepsi, same goes for all other industry - will not be accepted. - No companies which have only 1-2 direct competitors. For example, ZARA, H\&M, and MANGO. - Companies with extremely similar product with other companies in the industry - No differentiation. No capability to develop a differentiation strategy - No commodity product companies like milk, bread, wood, cement, oil, gas, electricity - No AMAZON as a digital retail company. But if you want to take any services or a specific product by AMAZON such as AMAZON PRIME, Streaming services. Then its fine. What kind of company you should rather choose? - Companies which are not so well-established - Companies which are crossing the introduction period and starting the growth - Companies which are facing problems/challenges such as sales decline, entering a new market segment, re positioning, re branding, diversifying business or products etc. - Instagram business. - Small and medium size businesses - Friend's company - Family's company Table of contents 1. Title Page a. UAE University and its logo ete. b. Name of the company c. Names of the students and IDs 2. INTRODUCION Part-1: Company Description a. Brief description of the company, ownership structure, product portfolio, geographical scope etc. b. Vision and Mission - webpage of the company c. Organizational Chart - webpage - not always. In that case create your own. No presentation required for the above content. MAIN CONTENT Strategic Phase 1: Environmental Scanning 3. External Environmental Scanning (Chapter 4) a. Description of Levels of competitions (Form, Industry, brand): listing competitors at each level - general introduction, or a broad overview of the state of given competition in that industry. b. PEST Analysis - Activity 1 c. Industry Analysis - Activity 2 i. Analyze the Five forces in the Industry ii. Industry Trends (optional) - Not a table but description of patterns d. Competitors Analysis i. Strategic Group mapping - map ii. Strategic Types analysis - description iii. Industry Matrix - create it as a table iv. Competitive Grid (optional) - some studies call these both as interchangeable words e. EFAS Table - create table f. Write a short analysis - own words. Here you describe major threats and opportunities for your firm. 4. Internal Environmental Analysis (Chapter 5 \& 6) a. Analysis of Resources, Capabilities and Competencies, Distinctive Competence - description b. Apply VRIO Framework - table c. Value Chain Analysis - table d. IFAS Table - create an IFAS table 5. Write down the analysis of this part in your own words - combine your insights/analysis from section 3 and 4 and present major insights which should describe the magnitude of the competition in the industry. And also, how your firm intends to deal with this - Extremely important 6. Analytical summary with your suggestions of a. What are the problem areas - if any b. what are the opportunities - if any c. What is the strategic approach d. What to do next? Outline the strategy This is mid-way between the first and the second parts of the project. Section 5&6 can be written in combined form as well. SECOND PART Strategic Phase 2: Strategy Formulation 7. Corporate level Strategy a. Re-defining the Mission of the company b. Setting new goals and objectives if needed c. Analyzing the Directional Strategies of the company d. Analyzing the Portfolio strategy e. Analyzing the Parenting fit Matrix for the company OR 8. Business level Strategy a. Analyzing the current business level strategy of the company and reformulating them if judged necessary b. Cost Leadership, Differentiation, or Focus strategies OR 9. Formulating functional level strategies a. Creating Fit between Business level strategies and functional level strategies Depending on your company's situation, there can be a combination of two strategies also. Strategic Phase 3: Strategy Implementation 10. Implementing and executing Strategies a. Culture and organizational structure for implementation b. Programs and policies of the company to execute the strategies c. Analyze and device an appropriate Organizational structure and culture for the execution. Strategic Phase 4: Control and Evaluation a. Give some suggestions in this part related to control and evaluation to measure the performance of the company. CONCLUSION of the report References Appendices What kind of companies you should not choose? - No monopoly company (Etisalat and du, Etihad and Emirates, McDonald's and its competitors, Coca cola and Pepsi, same goes for all other industry - will not be accepted. - No companies which have only 1-2 direct competitors. For example, ZARA, H\&M, and MANGO. - Companies with extremely similar product with other companies in the industry - No differentiation. No capability to develop a differentiation strategy - No commodity product companies like milk, bread, wood, cement, oil, gas, electricity - No AMAZON as a digital retail company. But if you want to take any services or a specific product by AMAZON such as AMAZON PRIME, Streaming services. Then its fine. What kind of company you should rather choose? - Companies which are not so well-established - Companies which are crossing the introduction period and starting the growth - Companies which are facing problems/challenges such as sales decline, entering a new market segment, re positioning, re branding, diversifying business or products etc. - Instagram business. - Small and medium size businesses - Friend's company - Family's company Table of contents 1. Title Page a. UAE University and its logo ete. b. Name of the company c. Names of the students and IDs 2. INTRODUCION Part-1: Company Description a. Brief description of the company, ownership structure, product portfolio, geographical scope etc. b. Vision and Mission - webpage of the company c. Organizational Chart - webpage - not always. In that case create your own. No presentation required for the above content. MAIN CONTENT Strategic Phase 1: Environmental Scanning 3. External Environmental Scanning (Chapter 4) a. Description of Levels of competitions (Form, Industry, brand): listing competitors at each level - general introduction, or a broad overview of the state of given competition in that industry. b. PEST Analysis - Activity 1 c. Industry Analysis - Activity 2 i. Analyze the Five forces in the Industry ii. Industry Trends (optional) - Not a table but description of patterns d. Competitors Analysis i. Strategic Group mapping - map ii. Strategic Types analysis - description iii. Industry Matrix - create it as a table iv. Competitive Grid (optional) - some studies call these both as interchangeable words e. EFAS Table - create table f. Write a short analysis - own words. Here you describe major threats and opportunities for your firm. 4. Internal Environmental Analysis (Chapter 5 \& 6) a. Analysis of Resources, Capabilities and Competencies, Distinctive Competence - description