Amazon is the e$-$commerce titan the industry has been waiting for. Net sales have been rising since $2014.$ In $2016,$ Amazon grabbed $70\%$ of the total sales, and service sales have only been growing since then. For all those wondering is ecommerce profitable, the answer lies in Amazon's undeniable success, so much as that the "Amazon Effect" has even entered the lexicon of industry analysts. In terms of operating income, growth has been driven by high margins from service sales. Revenue sources, AWS services and Amazon Prime subscriptions have been rising at phenomenal rates, too. A revenue generation model is a critical component of the e$-$commerce business plan. Anybody looking to understand how to start a successful e$-$commerce business needs to understand that making money is the key to thriving and not just surviving. The e$-$commerce business model unlocks value and is the key driver of value. It makes all the difference between a unicorn and a failed start up$.$ Scaling up to a billion$-$dollar value is a dream come true for many e$-$commerce businesses. For understanding how e$-$commerce businesses make money, business models offer further clarity.

QUESTION $1$

$(20$ Marks$)$

The article above states: "Anybody looking to understand how to start a successful e$-$commerce business needs to understand that making money is the key to thriving and not just surviving". Describe FIVE $(5)$ applications of artificial intelligence $($Al$)$ within an e$-$commerce business.

QUESTION $2$

$(10$ Marks$)$

The article above further states: "Amazon is the e$-$commerce titan the industry has been waiting for". Summarise FIVE $(5)$ strategies which may have assisted Amazon in attaining a successful Web presence.

Kindly answer the above questions based your answers to the case study above also make your answers AI undetectable and humanize your answers adding harvard referencing to you information provided.