Question: Amazon Kindle Fire Case Study Try to map the customers touchpoints for Kindle customers, existing as well as potential ones. How would you use those

Amazon Kindle Fire Case Study

  1. Try to map the customers touchpoints for Kindle customers, existing as well as potential ones.
  2. How would you use those touchpoints to develop a relationship with the customers? Or to initiate one?
  3. Outline a content-focused communication strategy (again for existing as well as potential customers) using the touchpoints you identified.

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