Amazon Kindle Fire Case Study

1. Try to map the customers touchpoints for Kindle customers, existing as well as potential ones.
2. How would you use those touchpoints to develop a relationship with the customers? Or to initiate one?
3. Outline a content-focused communication strategy (again for existing as well as potential customers) using the touchpoints you identified.

Answer rating: 100% (QA)

Here are the key customer touchpoints for Amazon Kindle customers Existing customers Browsingpurchas... View the full answer