Question: Amazon Prime is a subscription-based service offered by Amazon that provides users with various benefits such as free and faster shipping, access to streaming of

Amazon Prime is a subscription-based service offered by Amazon that provides users with various benefits such as free and faster shipping, access to streaming of movies, TV shows, and music, exclusive deals, and discounts. Which of the four types of services (tangible, intangible, people-based, and technology-based) would you classify Amazon Prime under? Why? (2 marks) What are the core and augmented benefits of Amazon Prime? (2 marks) How does the classification of Amazon Prime as a product or service impact its marketing strategies? How does it influence the way customers perceive and use the service? (4 marks) What are some of the challenges faced by Amazon in marketing Amazon Prime? How does it overcome these challenges? (4 marks)

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