Question: Amazon uses their customer database to learn about their customers needs and expectations. They also rely on the database to understand their customer s interests,

Amazon uses their customer database to learn about their customers needs and expectations. They also rely on the database to understand their customer

s interests, preferences, and budgets and finally, they use their database to design and communicate customized offers and promotions to their customers. Amazon is an example of which level of Direct Marketing?

Peripheral

Customized

Stand Alone

Integrated

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