Question: Amazon.com & Barnesandnoble.com 1. Based on their websites, compare and contrast the apparent target markets and marketing mixes of Amazon and Barnes & Noble. 2.

Amazon.com & Barnesandnoble.com

1. Based on their websites, compare and contrast the apparent target markets and marketing mixes of Amazon and Barnes & Noble.

2. Describe how these companies use their websites for positioning. What aspects of company and product differentiation are apparent within each website?

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