1. Amazon.com is one of the Webs most recognizable marketers. The company accesses hundreds of millions of customers around the world with Amazon Global Selling. Visit the companys website and describe FIVE main ways the company adds value to its international customers buying experience with your detailed explanations and relevant examples supporting your answer. (24 points)

2. There are various factors influencing foreign markets. These factors may differ dramatically from those affecting domestic markets. Therefore, it is essential for marketing managers to conduct a careful ___________ to develop a successful international marketing strategy. (4 points)

a.	social audit
b.	political analysis
c.	marketing analysis
d.	environmental analysis

3. ________ may be most attractive when the political and economic situation of a foreign country is questionable and unstable. (4 points)

a.	Exporting
b.	Licensing
c.	Joint ventures
d.	Direct ownership

4. Which of the following is an example of macro-level data for a company entering a new market? (4 points)

a.	Data on local laws and regulations that apply to setting up businesses in the country
b.	Information about local transportation and distribution systems for the product
c.	Information about local standards and specifications for the product the company wants to sell
d.	Information about the income levels and purchasing power of the average consumer

5. When his firm plans to sell its product in the Bellandian market, Rich is assigned the task of conducting secondary market research to determine the potential of the Bellandian market. Which of the following will Rich use? (4 points)

a.	Ask the Bellandian government for data about trends in the Bellandian market with respect to the company's product.
b.	Visit Bellandia himself to identify the possibilities and assess the presence of competitors in the market.
c.	Hire a research agency in Bellandia to conduct a consumer survey to determine liking for the product.
d.	Have a delegation from the company visit Bellandia to assess the marketing possibilities there.

6. When a firm exports products to another country, the stage at which it adjusts activities to changing exchange rates, tariffs, and other variables in the country is the ________ stage. (4 points)

a.	evaluation
b.	awareness
c.	trial
d.	adaptation

7. ________ deals with the purchase of stocks and bonds internationally. (4 points)

a.	Franchising
b.	Portfolio Investment
c.	Trademark Licensing
d.	Licensing

8. Which of the following best describes a firm's national subsidiary that is a contributor? (4 points)

a.	It is a situation that the international marketer has to work out of.
b.	It is a highly competent national subsidiary located in a strategically critical market.
c.	It is a country organization with a distinctive competence, such as product development or regional expertise.
d.	It is a country organization that may exist in smaller, less-established markets in which corporate commitment to market development is lower.

9. Which of the following best describes a firm's national subsidiary that is a contributor? (4 points)

a.	It is a situation that the international marketer has to work out of.
b.	It is a highly competent national subsidiary located in a strategically critical market.
c.	It is a country organization with a distinctive competence, such as product development or regional expertise.
d.	It is a country organization that may exist in smaller, less-established markets in which corporate commitment to market development is lower.

10. Baron Industries has three major organizational divisions, depending on whether the products are targeted to consumers, businesses, or the government. Based on this information, Baron Industries uses a ________ organization. (4 points)

a.	mixed
b.	process
c.	customer
d.	product

11. A ________ is defined as an organizational unit that incorporates a set of capabilities that have been identified as an important source of value creation with the explicit intention that these capabilities be leveraged by and disseminated to other parts of the firm. (4 points)

a.	subsidiary
b.	captive company
c.	franchise
d.	center of excellence

12. Which of the following is an example of the use of transculture in naming a brand? (4 points)

a.	BRG sells a single perfume as Cool Lemon in English-speaking countries, and Limon Fresco (which means 'cool lemon' in Spanish) in Spanish-speaking countries.
b.	Perfume company Azul had to change the name of its product in China when the Chinese transliteration of the name had unpleasant connotations.
c.	U.S-based Royalty Perfumes give all their perfumes French names, to associate their products with the French reputation for perfumes.
d.	Perfume company Celion Perfumes gives all its perfumes names composed of meaningless sounds, so that they will not face copyright issues when sold in different countries.