Question: Amazon.com keeps track of goods its cestomers have ordered. When a returning customer logs onto Amazon.com, the site creates a list of recommendations based on
Amazon.com keeps track of goods its cestomers have ordered. When a returning customer logs onto
Amazon.com, the site creates a list of recommendations based on the customer's parchasing history. Amazon is segmenting the market by
a product.
b psychographic.
c demographics.
d enduse.
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