Question: Amazon.com looks just like Amazon.co . uk , and Google. com looks like Google.fr . There are corporate efficiencies to using the same brand information,

Amazon.com looks just like Amazon.co.uk, and Google. com looks like Google.fr. There are corporate efficiencies to using the same brand information, communications, and strategies everywhere. True global brands are those that seek, achieve, and maintain similar positioning in all their markets. Which of the following is NOT true of a global brand?
a. A global brand name carries one logo anywhere it is offered.
b. A global brand name seeks, achieves, and maintains different positioning everywhere in the world.
c. A global brand name carries one brand name anywhere it is offered.
d. A global brand name is available in most markets in the world.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!