Question: Amazon's success in the B 2 C e - commerce model can be attributed to several factors. Which of the following is NOT one of
Amazon's success in the BC ecommerce model can be attributed to several factors.
Which of the following is NOT one of those factors mentioned in the text?
A datadriven approach to marketing, providing personalized product
recommendations.
A focus on customer satisfaction, including fast delivery and Prime membership
benefits.
A vast network of physical stores that complement their online presence.
A userfriendly website and mobile app, offering easy navigation and a hassle
free checkout process.
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