Amazon/Whole Food case for Internal Analysis study case 16

What is your appraisal of Amazon's and Whole Foods' operating and financial performance based on the data in case Exhibits 1, 5, 6, and 7? What positives and negatives do you see in their performance? Besides the revenue and profit numbers/ratios , I would like you also review the comparisons to major competitors, then tell me what those numbers mean.

2. Whole Foods is currently one of the most successful grocery companies in the U.S. Name several internal resource strengths and competitive assets that contribute to its success, as well as Whole Foods' resource weaknesses and competitive liabilities.

3. For the resource strengths you identified in the last question, does each of them last long? Is each of them hard to copy or to be circumvented by Whole Foods' competitors, and why? Your answers will indicate how long you think Whole Foods will enjoy its market position.

4. Name several strengths and weaknesses for Amazon. We all know Amazon is very strong in e-commerce and business data analysis. Do you think Amazon's strengths can help Whole Foods to become a stronger grocery company? Why?