1. American Burger has two outlets inside Bashundhara residential area. One is proper sit in restaurant and another mainly aimed at take away. But recently the owners started to think that they are cannibalizing each other's market share which led them towards an unwanted bitterness in terms of business relation. Considering the above scenario, discuss what type of conflict are they facing, the major source of their conflict, how you can resolve the conflict between them ( strategy and style) and what could be the possible outcome of this conflict if it continues.
2. Unilever is facing a problem with Ponds cold cream in the bottom of the pyramid market. The customers from bottom are more interested to buy fair and lovely and not ponds cold cream. Moreover, Unilever has a policy of taking back the ponds cream which are at the verge of expiry. This is why retailers are not also interested to push ponds among the customers. What could be the probable trade deals for the retailers which would make them to push ponds among the customers? Discuss in details.