american express: bank 2.0 Case study 2

. . The context of American Express - how credit cards companies operate. DO A THOROUGH SEARCH ON THIS PART. Who are the parties involved in transactions when credit card is swiped? What is the business model of Credit Card Companies? What is the business model of American Express in particular - where does it makes it money from? American Express's overall business-level strategy. Bank 2.0 and its fit with American Express's overall business-level strategy. Bank 2.0's competitive moves. Bank 2.0's success in standing up against the competitors in the industry. SW and OT analysis on Bank 2.0. Insights from SWOT analysis ABOUT POSITIONING the bank in the future. Integrate the results of the analysis into recommendations for growing the business and combatting competitive pressures to maximize performance