Question: Among Internet users, some do research online, some shop, some look for entertainment, and many do all three. Each of these groups have different wants

Among Internet users, some do research online, some shop, some look for entertainment, and many do all three. Each of these groups have different wants and needs and would be called a

market segment.

strategic group.

strategic business unit.

marketing metric.

cash cow.

Among Internet users, some do research online, some shop, some look

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