Question: An activity and communications program designed to build excitement in a market for a limited period of time in order to stimulate trial, increase consumer

An activity and communications program designed to build excitement in a market for a limited period of time in order to stimulate trial, increase consumer demand, or improve product availability is categorized as

Select one:

.

advertising

.

public relations

.

sales promotion

.

personal selling

.

event sponsorship

An activity and communications program designed to build excitement in a

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