Sales promotion is defined as

Multiple Choice

a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.

the placement of announcements and persuasive messages in time or space purchased in any of the mass media by business firms, nonprofit organizations, government agencies and individuals who seek to inform and$/$or persuade members of a particular target market or audience about their products, services, organizations, or ideas.

the media and non$-$media marketing pressure applied for a predetermined, limited period of time at the level of consumer, retailer, or wholesaler in order to stimulate trial, increase consumer demand or improve product availability.

that form of communication management that seeks to make use of publicity and other non$-$paid forms of promotion and information to influence the feelings, opinions or beliefs about the company, its products or services.