Question: An ad campaign for a new snack chip will be conducted in a limited geographical area and can use TV time, radio time, and newspaper

An ad campaign for a new snack chip will be

An ad campaign for a new snack chip will be conducted in a limited geographical area and can use TV time, radio time, and newspaper ads. Information about each medium is shown below. Medium Cost Per Ad # Reached Exposure Quality TV 500 12000 35 Radio 300 4000 40 Newspaper 400 5000 30 If the number of TV ads cannot exceed the number of radio ads by more than 5, and if the advertising budget is $12,000, develop the model that will maximize the number reached and achieve an exposure quality of at least 1500. Let T= the number of TV ads Let R= the number of radio ads Let N= the number of newspaper ads The constraint related to the statement the number of TV ads cannot exceed the number of radio ads by more than 5 is given by OT-R

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