Question: An ad campaign for a new snack chip will be conducted in a limited geographical area and can use TV time, radio time, and newspaper


An ad campaign for a new snack chip will be conducted in a limited geographical area and can use TV time, radio time, and newspaper ads. Information about each medium is shown below. Medium Cost Per Ad # Reached Exposure Quality TV 500 10000 30 Radio 200 3000 40 Newspaper 400 5000 25 If the number of TV ads cannot exceed the number of radio ads by more than 4, and if the advertising budget is $10000, you will develop the model that will maximize the number reached and achieve an exposure quality if at least 1000. Let T = the number of TV ads Let R = the number of radio ads Let N = the number of newspaper ads (A) What are the decision variables? Answer:An ad campaign for a new snack chip will be conducted in a limited geographical area and can use TV time, radio time, and newspaper ads. Information about each medium is shown below. Medium Cost Per Ad # Reached Exposure Quality TV 500 10000 30 Radio 200 3000 40 Newspaper 400 5000 25 If the number of TV ads cannot exceed the number of radio ads by more than 4, and if the advertising budget is $10000, you will develop the model that will maximize the number reached and achieve an exposure quality if at least 1000. Let T = the number of TV ads Let R = the number of radio ads Let N = the number of newspaper ads (B) Please define the objective function.
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