An advertisement for a smart phone contains detailed copy, technical information, and a long list of product
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Question:
- An advertisement for a smart phone contains detailed copy, technical information, and a long list of product design features. In general, this ad would be most appropriate for someone who is:
- a. trying to fulfill a basic need.
- b. conducting an external search.
- c. easily influenced by subliminal advertising.
- d. experiencing advertising clutter.
Related Book For
Smith and Roberson Business Law
ISBN: 978-0538473637
15th Edition
Authors: Richard A. Mann, Barry S. Roberts
Posted Date: