Question: An advertisement for an automobile features a visual close - up of a child seated snugly and securely in a built - in , back

An advertisement for an automobile features a visual close-up of a child seated snugly and securely in a built-in, back-of-the-vehicle child car seat while merrily sipping from a juice box. Suddenly, the viewer hears brakes squeal and a car crash. The screen goes black. Next, the viewer sees that the child was barely even disturbed, despite the fact that the car has just been in a collision. The child is so secure in the seat she never even drops her juice. The ad ends with a voiceover from the announcer. The new X-L Model 6, with a revolutionary new collision protection system. Get yours at your local X-L dealer. What general ad type is this?
a.
rational/informational
b.
advocacy
c.
product (competitive)
d.
primary demand
e.
product (comparative)

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