Question: an advertisement in real state for a specific group: STEP TWO: SELECT AN APPROPRIATE MEDIUM (20/100) 1. Explain the creative choices behind the creation of

an advertisement in real state for a specific group:

STEP TWO: SELECT AN APPROPRIATE MEDIUM (20/100)

1. Explain the creative choices behind the creation of your ad.

2. Why did you choose a certain visual medium?

3. How does the "look"colors, style, crop, subject of visual focus (people/animals/objects/etc.)help influence the target audience?

4. How does your text (or lack thereof) help influence the target audience?

STEP THREE: CREATE A MESSAGE IN A WAY THAT RESONATES WITH THE TARGET CUSTOMER (20/100)

1. Which social media platform did you choose and why?

2. How did your choice of platform affect the delivery of the message?

3. What are the potential barriers of communication and how did you address these?

4. What targeting or segmentation would you use on your selected social platform to ensure this message is seen by the right people?

5. What research did you do to ensure your advertisement would resonate with the target market?

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