Question: STEP TWO: SELECT AN APPROPRIATE MEDIUM 1 . Explain the creative choices behind the creation of your ad . 2 . Why did you choose

STEP TWO: SELECT AN APPROPRIATE MEDIUM
1. Explain the creative choices behind the creation of your ad.
2. Why did you choose a certain visual medium?
3. How does the lookcolors, style, crop, subject of visual focus (people/animals/objects/etc.)help influence the target audience?
4. How does your text (or lack thereof) help influence the target audience?

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