An advertising agency needs to develop an advertisement for a new product for a client. Salima, a manager of the agency, asks her staff to assemble in groups in the presence of a moderator and generate ideas for the advertisement. The source of idea generation used by Salima is:

Multiple Choice

• reverse engineering.

• brainstorming.

• customer research.

• licensing.

• internal research.

Vendronas Solutions Inc. sells its baby care products, Vendronas Baby Powder and Vendronas Baby Soap, under the Vendronas brand name. This is an example of a(n):

Multiple Choice

• public brand.

• individual brand.

• family brand.

• home brand.

• generic brand.

Customers are more likely to try a new gum flavour. Therefore, new gum flavour diffuse quickly. Which of the following factor explains the diffusion speed?

Multiple Choice

• Relative advantage

• Compatibility

• Pioneers

• Observability

• Complexity

Neon Corp., an electronic goods manufacturing company, uses the picture of an animated kangaroo on its product. This picture helps in creating distinction from its other competitors in the market. This picture is an example of a:

Multiple Choice

• brand tag line.

• brand slogan.

• brand logo.

• brand catch phrase.

• brand jingle.

Which of the following tools is commonly used in a push strategy?

Multiple Choice

• Print advertising

• Direct mail campaigns

• Social advertising

• TV commercials

• Personal selling