An advertising objective is a specific communication task to be accomplished with a specific target audience during a specific period of time. Advertising objectives can be classified by primary purpose: to inform, persuade, or remind. to influence, educate, or amuse. to compare, contrast, and communicate. to inform, educate, and compare. Which of the following statements about promotional strategies is false? A company's marketing communications mix is also called its promotion mix. If the pull strategy is effective, consumers will demand the product from channel members who will in turn demand it from producers. Integrated marketing communications encourages brand messages to be developed by different departments within an organization. Developments in communications technology are speeding the movement toward segmented marketing. Any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor is called: publicity personal selling public relations advertising promotion mix