Define integrated marketing communications $($IMC$).$

The specific blend of advertising, public relations, personal selling, sales promotion, and directmarketing tools that the company use to persuasively communicate customer value and build customer relationships.

Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponor.

A specific communication task to be accomplished with a specific target audience during a specific period of time.

Carefully integrating and coordinating the company's many communications channels to deliver a clear, consistent, and compelling message about the organization.

Next