An American company designed a new computer with the same capabilities as existing computers in the market; however, a new innovative process will cut the manufacturing cost in half. There are numerous patents pending for this new revolutionary design and manufacturing process. As the international manager of this company, you have been asked by the CEO to prepare a recommendation for potential expansion into a new market, specifically the nation you chose in week 1 (Russia). You have three options for expansion into your target market: (1) establish a wholly owned subsidiary, (2) manufacture and market the product in the target market through a licensing agreement with a local firm, or (3) export the products straight from the United States. Thoroughly assess the pros and cons of each option before making a final recommendation to the CEO.

A minimum of 250 words. In addition to the textbook, at least one other source must be used; try to use reputable/scholarly articles. Wikipedia is not an acceptable source. Do not copy and paste, but paraphrase or summarize information. Remember to cite your sources (in-text and APA reference list). Post your response to the question on/before Friday. Respond to at least two other students discussions on/before Sunday. See the grading rubric in eLearn for grading criteria.

Please help. I will Upvote! Please write a minimum of 250 words.