Question: An American company designed a new computer with the same capabilities as existing computers in the market; however, a new innovative process will cut the
An American company designed a new computer with the same capabilities as existing computers in the market; however, a new innovative process will cut the manufacturing cost in half. Numerous patents are pending for this new revolutionary design and manufacturing process. As the international manager of this company, you have been asked by the CEO to prepare a recommendation for potential expansion into a new market, manufacture and market the product in the target market through a licensing agreement with a local firm in netherlands
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