An analyst is forecasting a company's EBIT margin for the three months ended Feb $28,2022$ using the latest reported quarterly results, which are provided below. What EBIT margin assumption do you think would would be most appropriate?

Assume no major business changes since the previous quarter and that there is no business seasonality.

$($attached Photo with previous years financials$)$

Gross margin increased by $280$ basis points compared with the same quarter in the previous year.

This was led by margin expansion in our direct to consumer business, partially offset by an exceptional $$200\mathrm{.}0$m write down on obsolete stock.

Selling and administrative expenses increased $15\%$ compared with the same quarter in the previous year due to:

$(1)$ a $40\%$ increase in demand creation expense, reflecting our new marketing strategy

$(2)$ an increase in operating overhead expenses of $8\%$ due to higher wage related expenses.