An article states: The cognitive effort to assess and process a person's individual characteristics appears to be
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An article states: "The cognitive effort to assess and process a person's individual characteristics appears to be greater than that required to quickly categorize a person into a particular group with particular characteristics." What does this mean? And can you see ways this might be a problematic argument?
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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