An e$-$commerce platform aiming to optimise its sales and enhance its user

experience; how should the data ethical considerations guide the implementation of

the relevant predictive models for better recommendations and targeted strategies?

$1.$ Discuss your four ethical issues concerning utilising the available data within the

e$-$commerce business context. Provide an example for each consideration.

$2.$ Highlight two potential consequences if the organisation fails to adhere to such

requirements.