An e-commerce company wants to hire an agency for running a campaign to promote its new offer

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An e-commerce company wants to hire an agency for running a campaign to promote its new offer on running shoes. It holds discussions with two agencies, Agency A and Agency B, and obtains the following information about their pricing models:

Agency A - Contract till the campaign is run, ₹50,000 per month.

Agency B - Full-year contract, ₹25,000 per month.

Consider the scenario given above and decide which agency should Flipkart hire for its campaign.

Related Book For answer-question

Advanced Accounting

ISBN: 978-1118037911

1st Canadian Edition

Authors: Gail Fayerman

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Posted Date: Jan 15, 2024 06:47 AM

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An e-commerce company wants to hire an agency for running a campaign to promote its new offer

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To determine which agency Flipkart should hire for its campaign lets analyze the pricing models of b... View the full answer

Advanced Accounting

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