An e commerce platform (e g , Amazon) runs a field experiment to evaluate the effectiveness of the sponsored search advertising on user's purchase behavior Which of the following(s) are valid covariates to be included in your regression equation Demographics of users such as gender and race Whether a user had purchased from the company before the experiment Whether a user closed his her internet browser upon seeing sponsored search ads Whether a user type in another search query keywords after seeing sponsored search ads

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Question: An e-commerce platform (e.g., Amazon) runs a field experiment to evaluate the effectiveness of the sponsored search advertising on user's purchase behavior. Which of the

An e-commerce platform (e.g., Amazon) runs a field experiment to evaluate the effectiveness of the sponsored search advertising on user's purchase behavior. Which of the following(s) are valid covariates to be included in your regression equation?

Demographics of users such as gender and race.
Whether a user had purchased from the company before the experiment.
Whether a user closed his/her internet browser upon seeing sponsored search ads.
Whether a user type in another search query keywords after seeing sponsored search ads.

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