Question: An electronics company called Electrolive is about to launch this year's Black Friday campaign. With regards to online advertising it is considering either to invest

An electronics company called Electrolive is about to launch this year's Black Friday campaign. With regards to online advertising it is considering either to invest in Display advertising or to invest in Sponsored Search advertising. (eg. Google sponsored search). Explain the advantages and disadvantages of each option. What would you advise the company to do, why?

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Both Display and Sponsored Search advertising have their own strengths and weaknesses when it comes to Black Friday campaignsHeres a breakdown to help Electrolive decide Display Advertising Advantages ... View full answer

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