An elite college with a sterling reputation for academic excellence is considering increasing interest and enrollments in it's MBA program to prospective students. They are in the process of soliciting RFPs from a variety of digital marketing consultancies and your firm is on the short list. Your team has researched the MBA education landscape and analyzed the rivals schools who are competing for prospective students.  

Your team is preparing to present to senior leadership and you need to walk them through the digital lead generation process. What factors would you review with them? At a minimum, you should cover the following resources:

• How would you capture the attention and interest of potential students?
  What would an estimated profile of prospective MBA students look like?
• What recommendations would you suggest to solve these students' pain points?
• Facebook.com/advertising & Google.com/ads
• Describe the differences in the advertising offerings of these two sites.
• What would the conversion funnel look like?

From the perspective of the consultancy. Incorporate specific marketing terminologies, theories & concepts from the reading and your research into your entries

Include at least two references and or images which support your thoughts and ideas

Answer rating: 100% (QA)

Here is how I would structure the presentation to the colleges senior leadership Attention and Interest To capture the attention and interest of potential MBA students I would recommend a digital cont... View the full answer