An example of$\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_,$ a well$-$known grocery chain sells milk under two brands, one a more upscale brand and one a bargain brand for price$-$sensitive customers. Customers buy both kinds of milk, even though the milk in the cartons is exactly the same for both brands. Similarly, nationally known brand$-$name manufacturers also may sell products to consumers under house or generic brands. Manufacturers may create product lines, selling inferior and superior products to consumers of different price sensitivities even though the difference in cost of the products is substantially less than the price difference. Home appliance and electronics manufacturers frequently create product lines of related goods, where additional features are added to products at the higher end of the line. High$-$end buyers are inclined to buy the higher end products, even though they may cost significantly more than the lower end products.

Question $23$ options:

focus on core competencies

integral product

functional product

arm's$-$length transaction

none of the above

markdown

all of the above