An example of a conversion-based objective is:

a.

for each 100 new visitors, 6 register for an e-mail newsletter.

b.

the allowable cost of acquisition for a credit card must be less than $100.

c.

our interactive ads reach an audience of 100,000 online each month.

d.

None of the above

The Internet is best characterised as a 'push' medium.

a.

True

b.

False

What type of digital marketing communications goal involves setting targets for the number of unique visitors or visitor sessions?

a.

third-party websites.

b.

conversion marketing and engagement.

c.

multi-channel marketing.

d.

traffic-building.

e.

none of the above.