An executive at a major firm asserts to you that the growth of global competition and the
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- An executive at a major firm asserts to you that the growth of global competition and the global marketplace demand diversity in all aspects of the workforce if companies are to remain competitive and profitable. Provide a well-reasoned explanation for this executive's position.
Related Book For
Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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