Planet Hollywood: The Plate Is Empty (Case #43, Notes)
Overview
The main issue facing Planet Hollywood is that of attracting customers back again and again. The following questions are aimed at encouraging a logical approach using marketing concepts to answer this problem.
Discussion Questions
1. Positioning: What is their target market?
2. Market Entry: Franchising or not?
3. Market product and services?
4. Pricing?
5. Customization: Should Planet Hollywood adapt to the local tastes in terms of food, decoration and film stars?
6. Future expansion?