Question: An External Factor Evaluation (EFE) Matrix allows strategist to summarize and evaluate economic, social, cultural, demographic, environmental, political, governmental, legal, technological and competitive information. Discuss

An External Factor Evaluation (EFE) Matrix allows strategist to summarize and evaluate economic, social, cultural, demographic, environmental, political, governmental, legal, technological and competitive information.

Discuss five (5) steps of developing EFE matrix. [10 marks]

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