An identification of the marketing mix, and what external and internal factors are influencing consumer behavior and decisions what information do you need to know to understand the problem better What is need to know to develop a solution? What research methods you would use to gather this information? What is your plan to uncover the information? For each research method mentioned, be sure to include 1-2 examples of the type of information you are seeking the resources such as time and types of costs that would need to be invested in the marketing research proposal for the issue.